Faculty · Communication · Creative Practice
Communication Educator • Brand Strategist • Creative Technologist
I help students transform ideas into meaningful communication through branding, storytelling, digital strategy, and authentic learning experiences.
Authentic Learning
Project-based · Evidence-based · Student-centered
Academic Documents
A comprehensive teaching portfolio showcasing my philosophy, course design, authentic assessment strategies, Quality Matters alignment, instructional technology integration, and student-centered approach to higher education.
Educator
& Strategist
About Me
I am a communication educator, creative strategist, and branding professional passionate about helping students become thoughtful communicators and creative problem-solvers.
My professional background blends education, communication, branding, digital strategy, and user-centered design. After more than a decade working in education, leadership, curriculum development, and digital communication, I developed a passion for creating meaningful learning experiences that connect theory with professional practice.
My background includes serving as a STEM lead, training 40+ teachers, developing curriculum and a school STEM website, teaching robotics, engineering, science, and critical thinking, and creating a LEGO Education Robotics after-school club. These experiences shape how I approach instructional design: with clear structure, hands-on application, and opportunities for learners to create and solve problems.
Today, I continue expanding my expertise in branding, web design, UX, digital storytelling, accessibility, and communication strategy while helping students develop the skills needed for today's creative industries.
“I believe education should connect the classroom to the world — turning theory into craft, and craft into confidence.”
Jared Rosaline Hernandez
My Philosophy
Five convictions that shape every course I design and every class I teach.
Learning starts with the learner. I design experiences around students' goals, voices, and lived experience — not a one-size-fits-all script.
Students are assessed the way professionals are — through portfolios, critique, and real deliverables — not memorization.
Creativity is a teachable, assessable skill. Structure and constraint sharpen it; freedom without scaffolding buries it.
Communication is a team sport. Students learn to give, receive, and build on feedback the way creative teams actually work.
Reflection closes the loop. Without it, experience is anecdote; with it, experience becomes expertise — for students and educators alike.
Teaching Impact
I believe students learn best when they actively participate in the learning process rather than passively consume information. My courses emphasize collaboration, discussion, creativity, and authentic application.
I design assignments that mirror professional practice. Rather than relying solely on exams, students demonstrate learning through branding projects, presentations, audience research, portfolios, and real-world communication challenges.
Drawing from my experience teaching diverse middle school classrooms—including students with ADHD, IEPs, ELL learners, and varying learning styles—I intentionally design learning environments that are accessible, engaging, and supportive of every student.
Teaching is an evolving practice. I continually refine my courses through reflection, student feedback, instructional research, Quality Matters principles, and emerging educational technology.
"Education is most meaningful when students leave more confident than when they arrived."
By the Numbers
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Students taught annually
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Class sections taught each day
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Years in education, behavioral support & creative communication
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Commitment to authentic, student-centered learning
Experience
Lumen Creative
Design brand identities, websites, and digital communication strategies for entrepreneurs and small businesses. Lead projects from strategy through launch while specializing in UX/UI design, brand storytelling, and creative direction.
University of Florida
Master of Mass Communication · Web Design & Online Communication
Miami-Dade County Public Schools
Integrated digital platforms like Nearpod and Quizizz to create interactive science lessons, boosting engagement and comprehension by 45%. Leveraged AI tools to develop innovative lessons and guided notes tailored to diverse learning needs. Designed visually compelling educational materials that support multiple learning styles.
RiskLabMiami @ FIU
Managed and optimized the organization's website, ensuring 100% W3C accessibility compliance. Designed promotional materials and social media graphics for workshops and public events, increasing registrations by 25% year-over-year. Developed multi-platform social media strategies that boosted audience engagement by 40% within 12 months.
Somerset Gables Academy
Led STEM curriculum development and professional learning in support of the school's Cognia STEM accreditation process. Combined educational leadership, curriculum design, website development, and hands-on instruction to support teachers and students.
Pinecrest Glades Academy
Integrated project-based learning into the second-grade classroom and created a LEGO Education Robotics after-school club to extend hands-on STEM learning beyond the school day.
Behavioral Therapy
Provided one-on-one behavioral intervention for children using evidence-based strategies. Developed individualized learning approaches that later influenced my teaching philosophy and instructional design.
Mama's Sweet Designs
Founded and operated a home-based creative dessert and event business specializing in custom cakes, dessert tables, and branded event experiences. Managed all aspects of the business including client communication, brand presentation, social media marketing, and creative direction.
Education
Master of Mass Communication
Web Design & Online Communication
A 37-credit, fully online program integrating visual design, coding, UX research, and communication theory. The curriculum encompasses courses in HTML, CSS, JavaScript, UX theory, and digital branding, culminating in a capstone project that applies these skills to real-world challenges.
May 2025 – August 2026
Focus Areas
Bachelor of Science - BS
Elementary Education and Teaching
Jan 2015 – May 2016
Focus Areas
Associate of Arts - AA
Elementary Education and Teaching
Jan 2008 – Dec 2014
Google UX Design Certificate
UX Design — Foundations of UX design, including empathizing with users, building wireframes and prototypes, and conducting research to test your designs.
Jun 2022 – Aug 2022
Certifications
HubSpot Academy
2024
HubSpot Academy
2024
Canva
2024
2024
Quality Matters
2025
Coursera
2022
Skills
Hover any skill to see how it fits into my practice — across teaching, branding, design, technology, and professional craft.
Hover any skill to learn more
Hover any skill to learn more
Hover any skill to learn more
Hover any skill to learn more
Hover any skill to learn more
My Journey
University of Florida · FIU
Elementary & middle school
Curriculum & training
FIU · RiskLabMiami
Lumen Creative
Communication & branding
Always growing
Professional Interests
Crafting narratives that connect brands to the people they serve.
Strategy and craft across modern digital channels.
Teaching and learning at the university level.
Designing learning experiences that stick.
Beautiful, accessible, purpose-driven websites.
User-centered thinking for communicators.
Assessment that mirrors the discipline.
Connecting message to audience to outcome.
The right tool for the right learning challenge.
Designing so everyone can participate.
Where creativity and pedagogy meet.
Featured Work
A living archive of STEM leadership, classroom practice, curriculum design, and creative technology.
Curriculum design, project-based learning, and robotics enrichment.
Supported Somerset Gables Academy's Cognia STEM accreditation preparation through curriculum development, a dedicated STEM website, and workshops for 40+ teachers.
View details →Guided students in exploring their interests through STEM projects that emphasized inquiry, collaboration, critical thinking, and problem-solving.
View details →Created and led a LEGO Education Robotics after-school club at Pinecrest Glades Academy, extending hands-on STEM learning beyond the classroom.
View details →My full statement on authentic, student-centered communication education.
View details →MMC 3339 syllabus — objectives, schedule, policies, and assessment plan.
View details →How objectives, activities, and assessments map onto one another.
View details →Authentic assessment rubric mirroring industry craft standards.
View details →How Canva and integrated tools anchor a challenge-to-reflection workflow.
View details →A documented trajectory of certifications, research, and growth.
View details →Courses I Teach
Each course is built backward from real-world outcomes — aligned, assessed authentically, and refreshed every term.
A project-based course where students design brand narratives across digital channels — moving from strategy to craft to authentic assessment.
Principles of visual design applied to communication problems.
Course Design
Every course begins with measurable, transferable objectives — what students will be able to do, not just know.
Rubrics mirror industry practice: portfolios, campaigns, and live critique — not multiple-choice recall.
Objectives, activities, and assessments map directly onto one another so no learning is left to chance.
Choice, voice, and relevance are engineered in — students help shape how they demonstrate mastery.
Alignment Map
Teaching with Technology
Technology serves pedagogy — never the other way around. Canva anchors a workflow that moves students from challenge to reflection.
Canva-Inspired Workflow
Challenge → Technology → Activity → Assessment → Reflection
Learning Challenge
A real communication problem frames the unit.
Technology Choice
The right tool is chosen for the challenge — not the reverse.
Student Activity
Students create in Canva: boards, decks, brand systems.
Authentic Assessment
Work is evaluated against real-world craft standards.
Reflection
Students articulate choices — turning making into learning.
Other tools I integrate
Canvas LMS
Google Workspace
Nearpod
Zoom
Miro
Padlet
Assessment Philosophy
Memorization measures memory. It tells us what a student held onto long enough to repeat — not what they can do. Authentic assessment measures the discipline itself: can a student design a campaign, tell a brand's story, defend a strategy?
That is the only assessment worth giving in a communication classroom.
The Growth Cycle
Learning
Concepts introduced in context, not isolation.
Practice
Students apply concepts to real communication tasks.
Feedback
Specific, criterion-based feedback — not just grades.
Revision
Iteration is expected; growth is the grade.
Growth
Final evidence demonstrates transferable mastery.
Professional Development
Quality Matters Certification
In ProgressQuality Matters
Course design certification focused on alignment and student-centered online learning.
Ongoing Teaching Workshops
OngoingProfessional Development
Continuous workshops on creative technology integration and course design.
Research Interests
OngoingBrand Storytelling · Project-Based Learning
Research at the intersection of authentic learning, creative strategy, and digital communication.
Student Evaluations
OngoingCourse Feedback
Student evaluations collected each term — to be added as the teaching record grows.
Resources
Complete portfolio bundle of teaching evidence.
Full philosophy statement, downloadable.
MMC 3339 syllabus and structure.
Authentic assessment rubric template.
Objectives → activities → assessment.
Full curriculum vitae — Jared Rosaline Hernandez.
Research and writing, forthcoming.
Contact
Whether you're recruiting for a teaching position, exploring collaboration, or curious about a course — I'd be glad to hear from you.
jared.rosaline@gmail.com
linkedin.com/in/jaredrosaline
@lumencreativebranding
Lumen Creative
thelumencreative.com
