Course Syllabus
MMC 3339 syllabus — objectives, schedule, policies, and assessment plan.
MMC 3339 — Brand Storytelling and Digital Communication
Course Overview
A project-based course in which students design brand narratives across digital channels.
Learning Objectives
- Develop strategic brand narratives.
- Produce digital communication artifacts.
- Evaluate campaigns against authentic criteria.
Format
Hybrid · 15 Weeks · 3 Credits